Marketing

Marketing

How coding makes you a better digital marketer

Marketers that will increasingly stand out from the competition will empower their campaigns with coding and data science strategies in order to draw actionable conclusions from their data. Marketers are tracking an increasing number of data points while the best practices for tracking user behavior and attributing online sales changes with shifting trends in privacy technology. Does more data equal better results or are we burning extra cycles with diminishing returns? The marketers that will increasingly stand out from the competition will empower their campaigns with coding and data science strategies in order to draw actionable conclusions from their data.

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